Privacy policy

At Beach Groove Swimwear, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or make a purchase. By using our site, you agree to the practices described below.

1. Information We Collect

  1. a) Device Information

When you browse our website (beachgrooveswimwear.com), we automatically collect information about your device, including:

  • Browser type and version
  • IP address and time zone
  • Cookies installed on your device
  • Pages you visit, products you view, and referring websites

We use technologies such as cookies, log files, and web beacons to gather this data and understand how visitors interact with our site.

  1. b) Order Information

When you make a purchase or attempt to make a purchase, we collect:

  • Full name
  • Billing and shipping address
  • Payment information (credit/debit card details, digital wallet info)
  • Email address
  • Phone number

This information is referred to as “Order Information.”

  1. c) Personal Information

In this policy, “Personal Information” includes both Device Information and Order Information.

2. How We Use Your Information

We use the information collected to:

  • Process your orders and payments securely
  • Ship your purchases and provide delivery updates
  • Communicate with you about your order status, returns, or inquiries
  • Screen orders for fraud or suspicious activity
  • Improve our website’s user experience and store functionality
  • Personalize marketing communications when aligned with your preferences

3. Sharing Your Information

We never sell your information. We only share it with trusted third-party partners that enable us to run our business, including:

  • Shopify: Our online store is powered by Shopify.
  • Google Analytics: We use analytics to understand how customers browse our site.
  • Legal Requirements: We may share your data if required by law, subpoena, or to protect our rights.

4. Behavioral Advertising

We may use your personal information to provide you with targeted ads or marketing communications we believe may interest you. You can manage or opt out of targeted advertising through:

  • Facebook Ad Preferences
  • Google Ad Settings
  • Bing Ads Settings

For additional opt-out options, visit the Digital Advertising Alliance.

5. Do Not Track

Please note that our site does not alter its data collection practices when a Do Not Track (DNT) signal is received from your browser.

6. Your Rights

If you are a European resident, you have the right to:

  • Access personal data we hold about you
  • Request corrections, updates, or deletion of your information
  • Restrict or object to the way we process your data

To exercise these rights, please email us at tsmith@beachgrooveswimwear.com.  Please note: Your data may be transferred outside of Europe, including to Canada and the United States.

7. Data Retention

We retain your Order Information for our records unless and until you request its deletion. Retaining order history allows us to provide better customer service, process returns, and comply with tax and accounting regulations.

8. Security of Your Data

We implement strict safeguards to protect your personal information from unauthorized access, misuse, or disclosure. While no method of transmission over the Internet is 100% secure, we continuously monitor and upgrade our security practices to keep your data safe.

9. Changes to this Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. Updates will always be posted on this page with the revised effective date.

10. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us: tsmith@beachgrooveswimwear.com